Braco Pobric
Welcome to Business and happiness podcast. I'm your host, Braco Pobric. This episode is sponsored by life Success Academy, a place where you recreate your business and personal happiness. Yet today, we talked about credibility, how to establish credibility on social media. Now, we are going to expand to that now we're going to talk about how to create, publish and repurpose your content that you are creating to create your credibility, if you will.
Braco Pobric
So what kind of content can really create relatively quickly, I know everybody struggles with this, you know, I don't have the time. When am I going to find the time to create content, what kind of content so let's just cover four basic contents that you can create. First is blog, really the easiest to create. And once they have a lot, that will help you a lot with your credibility, especially when you are using Search Engine Optimization.
Braco Pobric
Then, we are going to move to video, which is today really the most popular media, if you will. And everybody, every social media platform is pushing us to create video. And the next thing we are going to cover is a podcast on your podcast is a little more difficult to create. But it is extremely helpful and extremely helpful in not just in establishing credibility. But once you start pushing your content, they will help you with search engine optimization a lot. And they will cover briefly or do your presentation something that you can easily create to push your content out there. So let's see.
Braco Pobric
First, let's follow these four simple steps. So first thing is you need to choose the media is the easiest for you to do if you haven't done this before, what's the easiest media that you want to choose? You know, are you good at writing? Do you feel comfortable doing the video or presentations or audio and so on. Then the step number two is we're going to create the content. The Step number three is we'll publish the content. And one of the key of this publish publishing content, if you will, is is repurposing and that is what we are going into focus as well.
Braco Pobric
So first thing is to choose the media, you know what what kind of media you want to choose to for your content. So if you like writing, and even if you're just a casual, and you know, there will be really great thing to get started short blogs, I recommend a more than 300 words if it's possible, because I know Google doesn't like anything that's less than 300 and proximately, about 1000 words, if you can make it that the next thing is video, you know, even if you don't feel comfortable today, I highly suggest that you try it because again, every social media is pushing for video, which means the video platform is becoming the key media for us to push our messages.
Braco Pobric
The next thing is audio. And we'll talk about how we can do the audio. And then we'll talk about graphics, you know, if you like graphics and create, you know, you don't have to be a graphic designer, if you just love the graphics and pictures and you can really create your own things that you can publish on social media. So then we are going to create the content. This is the key, you know, they say content is the king. It is. However, there are many of us who created a lot of great content. And we didn't get visibility out there. So it's really looking at the big picture. What can you do with that content? How can you use some of the keywords that will help you with search engine optimization. Once you create the content, we are going to publish the content regradless what the content is, right? So content is going to go out there to the internet, if you will. And once we publish the content, here's the key. Here's the key. You publish one piece of content. How can you repurpose that content?
Braco Pobric
How can you use the content in multiple ways the same content, reuse and repurpose? I think this is the key if you start using this tip day regardless, if you don't have a business today, if you're going to have business, you know, 20 years from now, but if you start today, and you establish yourself, and the Google or whatever search engine is going to be, you know, 20 years from now get to know you, you will be way ahead from everybody else. This is almost like, you know, a creating your financial future today, even if you're 20 years old.
Braco Pobric
So I recommend creating your, you know, credibility on the next day, regardless, regardless how old UI regardless when if you are going to create your business. So let's start from the easiest one, that's a blog. What do we you know, this is one of those that I really didn't understand until recently, blog, you need to blog and have a blog. So, but it's really, really important. And it's the easiest way to push your content out there, again, 300 words and up could be even shorter. But that's what I would recommend higher material rewards and longer articles, and choose a topic that you love, something that you are passionate about something that you like, somebody that you think will help your audience, your friends, your colleagues, your clients in the future.
Braco Pobric
So this blog, where can you publish it? If you have a website, you know, the place, you know where it's going to go? If you don't have a website? I know it gets a little tricky. What am I going to do with this blog? Well, today, you know, social media is everywhere, you can really just put your blog right directly into the social media, maybe put the link, you know, even to like Google Drive, or wherever you put your blog. But that's really first thing is, you know, to create, and then you're going to publish it. So now, if you don't have your own website, or you struggle, where am I going to publish it, then I recommend that you become a guest blogger. You know, there are so many websites who are searching for people like yourself to basically publish the blog there. And I know some people say, Well, why would I do this for free? You know, why would I blog? Well, again, it's because it will let you not only put the content out there, but really, to establish your credibility and promote yourself.
Braco Pobric
You know, I'm looking some of the blogs that I did, like, you know, five years ago or seven years ago, they show up now on page one on google, I don't want that to be on page one. But this is what happens when you establish your, you know, your credibility with certain articles, they will stay there for a long, long time. So that's why I suggest that you use this opportunity as a guest blogger to, to start blogging.
Braco Pobric
The next thing is video, again, the most popular platform, everybody is pushing for this now. How can you create the video? What do you gonna do with it? Where are you going to publish it? If it's not your website, I think by today, everybody knows, you can put them on Facebook, on Instagram on LinkedIn or YouTube, Twitter, everywhere, right? You don't need to own any platform, you create a little video recorded. And you push it to Facebook, your friends, if you don't feel comfortable, you know, putting it out there to public to everyone.
Braco Pobric
But start creating today. Because you don't want your if it's even a couple years from now, or whenever you are going to really push your business you don't want to learn that. You know, there was always remember a CTO, Chief Technology Officer, my good friend of mine for very large financial firm. And, you know, he, he got his higher leadership title really very quickly was incredibly smart and very hard working. And all the sudden now he needed to speak in front of 5000 people, right? So this could happen to you. So don't wait. Learn today.
Braco Pobric
Practice in a friendly environment with your friends, your LinkedIn or Instagram, it doesn't really matter. You know, there's nothing really to fail. Right? So that's the video. Then we move into podcast, and your podcast a little more difficult to create. However, there are so many podcasters looking for guests, and you have a story to share. So I highly recommend if you don't want to start your podcast today. Go Look for guest podcasts or just like guest blogger, right, I guarantee you will find people who are looking for your expertise for your experience, then you can share with the audience.
Braco Pobric
Again, you know, if in description of podcasts, they just put your name. And if you have your company name or a website or whatever, this is how you putting your name out there, you're establishing your credibility during the podcast, and it costs you nothing. Great, great way to do this. Again, if you could think about, do your own podcasts, I would highly recommend.
Braco Pobric
Let's move to next one--presentation, you know, creating slides, there are so many tools today, you know, used to be just PowerPoint complicated, that easy to use. But today, there are so many tools to help you create your own presentation. Now, guess what, you don't feel comfortable doing the video today? Well, you can actually create a video by just add audio to the presentation. So you don't have to have a headshot if you don't feel comfortable. Or some of these new tools, you know, Canva and so on. Basically, you can play there's a little video somewhere in the corner. So honestly, however you look, it's gonna be fine. Right? People can still see you a little bit the corner that you are presenting, they can get to know you. And even if it's couple of slides, here's your quick presentation quick when to to create a content.
Braco Pobric
Now, let's think about how can we repurpose the content delete the idea is you create one piece of content. And then you think about what can I do with this content to use it on multiple places, and multiple media, if you will. So you can repurpose, I'd say your blog, your video, your podcast, your presentation, you can repurpose it, and create infographics that think about what you discussed. Think about your blog or your video. And the chances are, you can create a little process something that you discussed that will help you create a little infographic again, this used to be very complicated to use, you know, you would have to, you know, what is it FileMaker Pro noiseless FileMaker, pro, sorry, Adobe Photoshop, and it's complicated to use, or you will have to pay good money to people and really learn to use this.
Braco Pobric
Today, again, with all the tools available, you can do this in a couple of simple steps. So here's the infographic, you can put your name at the bottom, maybe your company name, maybe website name, and so on. So this is how you, you know, go out there with your content or rather repurpose your existing content. What else can you do with existing content? What can you do with the video for a podcast? Well, guess what? You take that video, you run the transcript, there are so many automated tools that will basically give you transcript you might have to fix it up a little bit. And now bingo, you created the blog, you know, people publish books out of videos.
Braco Pobric
Hey, actually, my son was doing book for one of the big artists big name. Just look doing all his videos. It's a lot of work, of course. But you can you know, repurpose your video and podcast and just create a blog. If it's just like one blog, that's easy one video, you know, 15, 20 minutes, and boom, here's a blog. Right?
Braco Pobric
Now you got a second piece of content out of your video. What else can you do? Well guess what? The chances are that you said something really memorable. Something that's really good and we all do this which is don't get ourselves and or people that are maybe on our podcast or interviewer and so on. So listen to something really good. And here it is. Now you can feed your quote meme. Right here's a could be just a quote input quotation mark that's fine. Or you can add a little graphic. Create a quote meme, and you know put your logo on the bottom with your company name or website and bingo. Now you have another piece of content that came out of of from your blog, or video or podcasts or your presentation?
Braco Pobric
What else can you do? Well, guess what? That video that you created? There was maybe, I don't know, even if it was couple of minutes for me was step five minutes, 10 minutes, it doesn't really matter. Now, most social media now are looking for very short video. So maybe 15 seconds, which is really at least a day, Instagram is looking with a call Instagram rails, it's 15 seconds, it's the most popular. I mean, you put it out there over 7000 people see it. And I don't really know how this really works, and where are these people coming from, but saboom 5000 people all the sudden, even if, even if you have only 50 followers, so you can really push repurpose parts of your video to, you know, a small, small chunks, and or, again, it could be up to one minute.
Braco Pobric
And now we can put them into stories into Instagram stories into Facebook stories LinkedIn, and so on. So taking that couple of important bits and bytes from your video and repurposing parts into, you know, other social media, if you will. So that's really neat thing to do. Let's see. So what did we cover today, we looked at how to create, publish and repurpose your content. And we looked at really just the four basic things. Of course, there are so many different ways. But we looked at the blog, we looked at the video creation presentation, we looked at the podcast, and then also what I call audio presentation, which is basically slides, you can just add audio only. And that is a really nice piece of content.
Braco Pobric
So you can basically have at least five uses out of one piece of content. And there's like really like more, but these are like the basic five that you can have. So so let's say again, if you have a video. So now you have that video, right, that's your content, you transcribe the video, bingo, you have a blog, you look at that blog, you take a little quote, boom, you get one or two or a couple of court cards. You look at that blog and see if it makes sense, they will, you know, you can create a process for to discuss, and boom is infographic. And then you take a video and create a small snippet of the video. So it could be 15 seconds. Like I said, for Instagram real, it could be up to one minute.
Braco Pobric
Now we have these stories on Facebook, on Instagram on LinkedIn, right? You pushing this to meet different sources. And there are certainly a number of other uses. So the key here really is that when you create a content, always think of long term, what can I do don't just create a content that, you know, I know, I was created for number of years, I really didn't think strategically because again, I was doing this for fun for a number of years wasn't real business. So I really didn't care. But I wish I did. I wish I did. That's why I'm telling people now. Because one day it will turn into business and you need to think long term, you create one piece of content and reuse it, reuse it on multiple platforms, multiple ways recreated and so on.
Braco Pobric
There are other ways of reusing content if you will. Not just repurposing which we really didn't talk about this today, but I just want to mention, so if you are, let's say technical writer, and you are, let's say you covering, you know, different cameras, so there are certain standard features there, we'll go into all the cameras, we create a piece of content and you leave it as is they will go into two, three or five of your blogs. Then you just create the specific content for that particular camera. This can only apply to anything but again, I would like you to think not just to repurposing but also reusing creating content in smaller chunks and then putting it at different places where it fits right if it's generic, it could fit into you know, a multiple blogs if you will. Thanks so much. This was fun, and I will talk to you soon guys.
Braco Pobric
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