Braco Pobric 0:00
Welcome to Business and happiness podcast. I'm your host, Braco Pobric edge. This episode is sponsored by life Success Academy, a place where you recreate your business and personal happiness. Oh. Alright, so credibility and money, what's the first thing comes to mind?
Patrick Howell 0:24
For me, what's the first thing comes to mind is really, and you and I actually talked about this topic not long ago, and I had another interview with someone, I guess about a month back. And since those interviews, I've really started to dissect the idea of credibility and really just look at the word, what does it mean to be credible? Right to have to provide, in this case, like in coaching to provide the other party with grounds to believe you, right? So where were the potential in this case, clients are coachees have grounds to think that what you're telling them is true. And from that standpoint, credibility is hugely important. And you can come about credibility, so many different ways. And we'll talk about that.
Braco Pobric 1:16
Yeah, let's, let's talk about that. Because I, I, what I've seen a lot, and a lot of my students, and I'm sure your students are asking, and of course, program participants is that, you know, they get all this knowledge, they get the tools they really to help people. But like, how do I get started, and none of us had that credibility when we started, right. So we created it, we established it, we did many things to get to this point. So let's give them a couple of tips and advices. What is it that they can do?
Patrick Howell 1:47
What do you think from from a credibility standpoint? Like what do you think is one of the top pieces to having credibility in somebody in the eyes of a potential client?
Braco Pobric 2:00
Well, the top thing is to have the knowledge, skills and attitudes to help the client bravery. The top thing is that client says, This guy can help me, right, this guy stole my problem, or the coachee will say, This person will help me to get where I want to get that that help.
You know that? I don't care for any other credibility and titles and certification that you have. Or right, what do you what do you think?
Patrick Howell 2:28
So how do you so and that's a good kind of line of thought, I think to follow. So you may have that that attitude, that knowledge, that skill, that real desire, and that ability to help other people? How does the person who's approaching who, who, or who perhaps wants to approach you? How do they know that data? How do they know it?
Braco Pobric 2:48
It's exactly what we're talking about. Now. How did they you know, you haven't you have all of this and you haven't started coaching or training or facilitating programs or doing consulting or speaking engagements, right. different focuses? How would you get to that first one? First client? First speaking, gig focus first consulting gig?
Patrick Howell 3:11
Yeah, and a lot of it, I think comes down to the first piece that you said the attitude. Right, having so if you have that whole package, right, if you have the attitude, the skills, the knowledge, you have the ability to do it. What oftentimes stands out most is the attitude, right? That conviction that you the way you smile. Yes, the mindset that
Braco Pobric 3:33
yes, I can do this, because I have noticed killing attitude, right? Yeah, I can't really do this setting up your mindset for success.
Patrick Howell 3:43
I tell my clients all the time is to be tenacious with making certain that your mindset your own mindset is on point. Because if you're not tenacious with your own mindset, then all of the other things all of the other credibility, the awards that you have the the degrees, the certifications, they mean, nothing, they mean nothing, they mean nothing. I've been in this space and you know, you and I have worked together for many years and imparted on many projects and been very successful in a lot of areas. And in this space, and you and I have chatted about this, I can't even imagine how many clients I I've had, I've run a you know currently run a mastermind for select clients. I've never once and only you can answer if you maybe you have I don't know I've never once had a client asked me where my certifications are from never seen my time.
Braco Pobric 4:44
Yeah. This that's the thing I tell my students right it's the same thing I personally never ever so i It's actually interesting, good discussion. So I asked this question. Someone without mentioning name was like really well known in the industry of it. was to psychology like you're not connected with body and everybody else. Right? So, and basically she said that, yeah, you know, you would need some certifications. And then we started talking more. It's really, if you think about you worked a lot with the government agencies, I don't do that. I don't deal with government agencies. I've made that decision that I don't want to do it. But but they might ask, right, depending on what they want you to do, they might they will ask for certain certifications, because they have a certain criterias to fill. It's just a standard form.
Patrick Howell 5:33
Yes. On the business side of things, you're right from the order, or in this case, the organizational side. Yeah.
Braco Pobric 5:39
Organization side, but not an individual. Correct. That's, that's really what I want to make it clear. So if you're dealing with have another individual that I was talking to the other day, she's from Costa Rica, and she's in my other mastermind from the GPMC. Group. And basically, she said that in Costa Rica, the they are establishing this process, we really need to have certain certifications. So it's all depends on the country place you with, but don't this is again, for business, but one on one,
Patrick Howell 6:11
you know, yeah, for people to want to work with you. I think certifications, certifications and the the training are important for you internally, right to gain the skills and to feel more confident in your ability to, to actually help people to go into any any coaching situation with the mindset is I'm going to give so much freakin value. Like I'm going to provide my clients with so much value and help them to achieve their goals. And the training and the certifications help with that? Because it gives you that backbone, that spine of confidence that yeah, I got I got this, I know what I'm doing. I'm not going to make some horrible mistakes. But it's that mindset of man, I
Braco Pobric 6:54
did just to add one more thing to what you said. And I know you and I agree with this. Well, actually, you can disagree now. But seriously, what I always also tell them is don't take a certification for the sake of certification. There are so many fake things out there, right? And don't worry, that piece of paper means nothing. The only reason you want to get certification to be certified is because you are going to learn. So yeah. But someone really has that knowledge, who's dedicated to helping coaches and helping people otherwise getting the piece of paper means nothing.
Patrick Howell 7:29
I would not disagree with you on that at all. I would not even come close to disagreeing with you on that. I think. And and this is from two guys who respectively certified people as coaches. Yes, yes. In truth, we recognize that the certification piece is really just a way to acquire the skills. And in a lot of ways, as you're going through a certification and you're gaining those skills, what are you doing, you're building up your confidence, that, that you have the ability to help other people, that's really what you're doing, and the skill set to make sure that you're not maybe steering somebody down the you know, the wrong path, you can feel pretty confident that you're that you're acting more as a guide than you are, in this case, as an advisor telling you what to do.
Braco Pobric 8:19
Yes, yes. I mean, look, you know, if you do this in person, and you want to, you know, hang a couple of certs in your office, that's fine, right client will appreciate that, right. But generally, again, you know, this global economy in this virtual world that we live in right now, and we will be living forever, regardless, COVID will go away, but this is not going anywhere, right is just increasing. So then it really don't matter. Because it's all about helping your client, get where they want to get. I mean, that's really what it is.
Patrick Howell 8:52
Yeah, it is. So with that in mind that let's let's maybe dig down a little bit further. So if we, if we're agreeing, and the folks who are you know, watching this video, if you guys are agreeing with us that, you know, keeping that mindset on point is important. How do we go about doing that? Right? Because that's a challenge because there are days that that we all wake up, I wake up sometimes, and I feel like shit. You know, the allergy season, you know, lately, you know, I was off the you know, you know, off of things for a bit and I'm back up on my feet now. But I think we all do that. So how do you make sure that you don't carry that into your day? And that when your mindset is way off point, that you pull it back that you get it back on point? And it
Braco Pobric 9:42
will get off point? It's a question about it for all of us, right, just life happens. How do you keep you know, there are there are many ways I was actually thinking this morning. You know, I you know as you know, I do my exercise first meditation. And actually it's funny I got to tell you You were just started. I just started while I started while back, but I introduced new heat exercises. I did like to 10 minutes. Wow, yes. And spinning. You know what I'm thinking is going years back right when I started doing XYZ meditation and the business, it's it's really about two things. It's about focus, and consistency. If you have these two things, if you have a focus on what your end goal is, or hopefully in this case, what your calling is, right, what you really, really your calling is to help other people, we always, you know, talk about not business, yes, you have to make money. But your first thing is, we want to help other people. It's not about money, right now, it's about helping others money will come,
Patrick Howell 10:48
money will come, money will come money will come, the money comes if you if you go and I have this thing where I can talk to my clients in the books in my mastermind about and I put a monetary value on this. And the only reason I put a monetary value on it is to keep me really focused. So so my it goes like this. So anytime I have any interaction with clients, where even with group members, what I'm trying to do in my own mind is during that interaction, whether it's a five minute interaction, or a 20 minute interaction, whatever it is, I want to provide $1,000 worth of value to them. Now, that's just an arbitrary number, right? It doesn't really, and many times the things that I'm saying, are probably not worth $1,000. But I'm going into it like I want to provide you so much value that you come away with something. And when I take that approach, right that this puts me in the in the giving and not expecting because I think a lot of folks, right, we get into this and we do Facebook groups, we do posts we do all this work and and what do we do, we're disappointed when we don't get a lot of engagement. And what that really indicates is that we're expecting, right, we think, Well, I'm doing all this work, I'm doing all these things, the world owes me something. Nothing. So even just being aware of that the world doesn't owe you anything. The world doesn't owe me anything. People watching this video don't owe me anything. So I'm not expecting anything. I'm just looking to put good stuff out into the world. And I know from experience and you know, I mean, we've worked together for years, you know that you can be extremely, and I mean extremely successful, both spiritually, emotionally, and financially, in this space, just by doing really good work and helping people.
Braco Pobric 12:38
So So let's, let's, let's get a little dig a little bit deeper. Right? So yes, they, so they really, they want to help others, they want to give a lot of value, they create that mindset, which again, we should just have a separate discussion or many discussions just on mindset.
Unknown Speaker 12:58
Right? Yeah.
Braco Pobric 13:00
And they focused and they started that consistency, whatever that means for them, you know, on daily basis to in some cases, 15 minutes, 30 minutes, three hours, I don't care, right. But it's consistent toward their goal focused over the goal. But there are still things that they will have to do in order to get to where they want to get. Right. So so let's say I mean, they could decide, and I'm sure you know, your clients, your students, my students, your participants might, it's they have a very similar actions. It was funny yesterday, somebody just said, Sorry, I forgot the name. But basically individual said, you know, such a great, you know, group you in bad shape, because Sorry, I'll miss it. So, yeah, so, so what do we, so let's go to some specific. So let's say they want to do coaching, right? Well, sapid coaching so many different,
Patrick Howell 13:52
let's say they want to become like an individual coaching. I have a client hired them. Okay, individual coach,
Braco Pobric 13:57
so and we talk about credibility money to be a little more specific. So what are the things that they can do? Yeah. Oh, so that their name will pop up? Some? Okay. It has to but let's be honest, right? It's really hard. People don't know you didn't
Patrick Howell 14:12
you have to? Yeah. And and I think I have an answer for this. And I think I have I think I have a pretty solid answer based off of the track record of working with people and doing this myself is yes, you start with the mindset. And then you have to toot your own horn. And what do I mean by that? I don't mean that you you're not a humble person. I mean, that if you have something good that you believe in, you have to be the person who shouts from the rooftops. You have to tell every single person that you know that you can help them and here's how you can help them. And you got to spread that message. Because if you're not spreading the message, who's going to spread it for you? So literally going out telling your neighbors, your family members, your friends, anybody you come in contact with? Here's what I do, and here's how I can help you.
Braco Pobric 14:57
Yes, that's that's absolutely true. 100% Agree. Without that nothing happens. You know, we were just talking the other day with another person about the book publishing, you know, and the work starts when the book is published. Sometimes you have to do all the promotions, you know, but, but in today's world, right where so much is virtual, you and I come from the world where we started, it was all about your neighbors and
Patrick Howell 15:21
transactions. People still shaking hands.
Braco Pobric 15:26
That doesn't go away. No, don't shake hands now, physically, but connections network is huge. Yeah. I mean, the network that I had was always everything from my business. But, but there are also things that they could do simple things, as you said, shout from the rooftops. Maybe that shouting is create a blog, publish something, right? Create a YouTube channel, sometimes students are doing
Patrick Howell 15:53
and you know, in battle, I will say this, I will add to this and say that, yes, maybe the world is connected a little bit different than when we came up. Like when we came up in this space many years ago, it was a lot more face to face.
Braco Pobric 16:12
Everything was yes. Right. But yeah, let
Patrick Howell 16:14
me let me and I'll preface this by saying that I have had, Mary was in one of my my masterminds. And the mastermind was, I think at that point, I charged about $6,000. I met Mary in a grocery store. In a grocery store, it was just, I don't even remember how the conversation started. We all go to the grocery store. If you have kids, you go to soccer practice, you go to baseball practice, you write you interact in your community, most of us do, maybe this year this year has sucked for everybody. Right? We've been locked down on this COVID thing. But even that, I mean, the majority of people are getting out and doing things. You're interacting with people. So yes, the blogs and all that stuff. 100% agree with you. But if we find ourselves saying, Well, I don't have any interaction with people, you probably live around people. Right? You probably talk to your neighbor across the fence at least right? Do they know what you do? Yeah, they know how you can help people, because they're the ones who are going to tell other people and that conversation comes up. So and I've talked to you about this, too. I've been in my own business for I guess, nearly 20 years. And I've never done any strategic quote unquote, marketing. It's been organic marketing. Yeah, you and I had many discussions. Yeah, just organic marketing, just doing trying to do a really damn good job. So people will have reached their goals and then tell other people. Yeah, remember that old commercial was the shampoo commercial, they tell to people then they tell to remember from years ago, you know, it's like, that ripple that wave.
Braco Pobric 17:50
And that that really wants beautifully. I think, I think today, it's probably combination, you know, if you look at, so we have like range of participants and the people that we coach, right, from really young individual to right to seniors. And I think for the younger people, they are more into this, right, meaning, you know, online, and whatever that means they grew up with this thing, right? You and I did not. And we learn how to use it if you're learning. Right. And I think it's probably I think, what, what professor saying is combination of these two, you know, do everything you can do this, you know, online, if you will, right? And then at the same time, expand your network everywhere. I mean, there are so many platforms today, right, independent, and this is another thing that we should talk about. It also depends where your clients are in I started talking about how our clients are from, you know, younger, you know, kids too, and all over the world. Yes, in a lower divorce. Right. So your approach has to be adjusted to that. Right. And, you know, some of the younger individuals, they might have a client's on you ticktock I'm not there yet, but I'm hearing now everybody okay, I'll go on Tic Tac Toe
Patrick Howell 19:18
it's addicting by the way.
Braco Pobric 19:20
I know but, but, but I think it's addicting. But I don't think it's going to be addicting for you and I and people
Patrick Howell 19:28
know I'm you know, it's the oldest swipes
Braco Pobric 19:31
Yes, yeah. But but but I think for younger folks or anybody who wants to do all the kind of things online as long as they focus on a business piece it's this is not for fun.
Patrick Howell 19:44
Yes
Braco Pobric 19:44
No about business being and all these online platforms business. You take it for fun, then that's not the business.
Patrick Howell 19:51
Yeah, I agree. Yes, shout so so right that to your point shout from the roof rooftops every way that you possibly can and And again, that goes hand in hand with mindset, because what keeps people from and I've worked with people on this many clients were on this what keeps most people from shouting from the rooftops is not having that belief in themselves. Right? Okay, I'm pretty good. But maybe I need some more training. I'm pretty good. But I think I'm pretty good at this, but I'm not 100% Sure. Or can I really switch gears and become this kind of person that that I want to become when everybody knows me a different way? Mm hmm. Right. Can I do that? Or is the world gonna look at me strange? And my answer is true. Yes, you damn can. You can be whoever you want. Yes, right now, you can get in right now and become who you want to be become. Your is changing. Yeah, we're always changing half the time, you know, this big thing of knowing exactly who you are all the time. I'm in my mid 50s. Some days I wake up, I don't know who I am. But I decide who I am. I have an intention of who I'm going to be. And now he's, I think that intention of who you're going to be in the world, you know, how you're going to deal with people how you're going to interact with people. That's what really matters. That's what keeps you on track. And I think that's what draws people to you. It's not to have all the answer. It's not that to be this life's guru, but to be the person who who's got an intention, who's going to provide me a lot of value. And I'm even thinking of the coaches who, who I've hired in the past. I'm not presently right this moment, still working with a coach, but I was up until fairly recently, and I have over the years, and I will have another coach. I never asked her what her credentials were. I just believed in her, there were things that she had to offer me that, that I just saw in her. So there's that way, they're shouting from the rooftops. And then, actually, the modern day stance, and it's a little different, I think, for you and I have more of a mental roadblock, at least for me, has been his credibility, again, is providing people with the grounds to believe you. So what you'll see a lot of people do in this kind of public space now, especially with the internet and the phones and the TIC TOCs. And all that is they're actually showing you their revenue, right there show like that's another way of credibility. Right? Okay, here, I've done really well in my in my business, and I'll show you the checks that came in. So I guess that's somewhat visibility, you can look at it like visibility into the window of your business as you as you progress. I think you and I, at least, you know, I grew up that you never talk about how much money you really make, and you don't ask me how much money they make. So it's a block, but the younger generation seems to put that aspect of credibility out there. Hey, look, I just made $100,000. And I'll show you where all that money comes from. I'm not 100% there yet, and ever will be? I don't know if you need to be.
Braco Pobric 22:48
Yeah. And I think
honestly, they still have to be careful with this if they are looking for another person credibility through these numbers. Because I'm, I'm often skeptical and there are a lot of fake people out there. So for No, that's the thing. I really don't you know, unless I know you well, I'm not gonna trust you, because you're gonna show me making 5 million bucks a year. You know what I mean? Yeah, I say Google Analytics? I don't know. Yeah, it
Patrick Howell 23:12
looks good. And sometimes you don't know. But I'm just saying it's another piece that some of the younger generation coming up seem to be using, from a standpoint of credibility, a way to have people believe you. But I think the best way to have people believe you and give people the grounds to believe you is to be believable. Right? Yes. Be believable.
Braco Pobric 23:29
And and what you were talking about earlier, you know, who you want to be and how you're going to become that. And also to always keep in mind to be authentic, be yourself. There is no reason you know, learn from others, but don't try to be someone else. You can find million bucks, right? You know, I know you, you know, you and I share this often. But, you know, when I used to do this, you know go about Dale Carnegie training and coaching. We worked for one of the franchises right, so two owners, husband and wife. And when I was doing teaching the wife, the owner would come to me assist with this just you know, do enthusiastic this too much. And the husband would come and say Brett, just be yourself. People want to get to know you yourself.
Alright, you don't have to adjust and that's why there's a discussion you and I had about online training, right? Where we just talk to the camera and that's fine. But it's almost like becomes at some point acting.
Patrick Howell 24:31
Yeah, you just have to talk to the kid you have to be yourself. Be 100% Because when you try to be somebody else, it never works out really well.
It just doesn't. I mean, bring me back as Brad Pitt maybe but
aside from and with the whole lifestyle and all the trappings I'll take them all. Aside from that, just keep keep me Patrick Howell, you know, because that's the only the only Way to be, but I know that that I'm hoping that so far this episode or this time on camera has been helpful to folks. And you and I are planning on doing this a little bit more on a regular basis and also pulling in some discussion from some of our students and some from some other leaders in this space. So hopefully everybody will will find these valuable and be able to get something out of it that makes that's actionable in their lives. Yes,
Braco Pobric 25:29
yes. Yes. So will will be yes, we'll be doing a lot more we'll be covering different subjects bringing a lot more people so this is just to get started to see to see how this is going. So awesome. Hey, Patrick. It was fun, fun.
Patrick Howell 25:43
It was it was great. Okay, so everybody until the next time, which won't be very long from now. We'll we'll talk to you then. Cool.
Braco Pobric 25:51
Don't do that. Cheers. Become the life success academy founding member go to academy of life success.com and click on founding member to get 60% of full membership
